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Roseville Automall Electronic Reader Board Replacement

DATE: October 27, 2017

FROM: Greg Bitter, Planning Manager


Dear Roseville Property Owner and Interested Individuals:

The purpose of this notice is to inform you that a Planned Sign Permit application has been submitted to the Roseville Planning Division. The requested permit is described below.

The City issues administrative permits for minor types of projects, based on our review of the application and consistency with City standards, and will not hold a public hearing unless one is requested by you or another interested individual. The Planning Manager intends to approve the permit ten days following the date of this letter, unless a public hearing is requested. People with questions are invited to contact the Project Planner, Greg Bitter, by phone at (916) 774-5294 or e-mail at gbitter@roseville.ca.us. All requests for a public hearing must be in writing (to Greg Bitter, Planning Division, 311 Vernon Street, Roseville, CA 95678) and must be received no later than 5 p.m. on the date noted below. If a public hearing is requested, you will receive notice of the date, time, and place of the public hearing. The Planning Manager’s action to approve this permit may be appealed to the Design Committee within 10 days of the approval date.

Project Description
Applicant: Roseville Automall Association, Damon Eberhart
Property Owner: R & A Roseville, Andrew Pfeiffer
Date Filed: October 25, 2017
Project Name and File #: Roseville Automall Electronic Reader Board Replacement File# PL17-0311
Project Address: 200 N. Sunrise Avenue

Request: The applicant requests approval to replace the existing electronic reader board sign located adjacent to Interstate 80 with a new 480 square foot light emitting diode (LED) reader board. The existing electronic reader board is 1,082 square feet overall, with a 586 square foot reader board. The existing reader board is 29.5 feet in height and the height of the proposed reader board is 43 feet.

Environmental Determination: An Initial Study and Negative Declaration was adopted by the City Design Committee on August 18, 2016. This project is consistent with the adopted Negative Declaration.

LAST DAY TO REQUEST A PUBLIC HEARING: November 6, 2017 by 5 p.m.

Note: If a decision is challenged in court, the challenge may be limited to raising only those issues which were raised at a public hearing or in written correspondence delivered to the Planning Division at, or prior to, the public hearing. A public hearing for this application will not be held unless you or another individual requests a public hearing.


17-0311 Automall Reader Board noi.docx.pdf

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The Purpose of RCONA

  • To raise the level of community participation by citizens for the purpose of improving and maintaining the quality of life within the City of Roseville.
  • To work with neighborhood associations in resolving social, physical and economic problems within neighborhood, and deal with other important neighborhood issues.
  • To facilitate communications within and between neighborhoods.
  • To provide instruction and support to neighborhood association leader.
  • To pursue funds from any and all sources for use in the community and neighborhoods.
  • Revitalize inactive neighborhoods.
  • Organize the residents, property owners, organizations and businesses within each area into a neighborhood association.
  • Bring all neighborhoods together in a coalition of associations.

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